About Lette Consulting

I’m Collette Farley, founder of Lette.

I established Lette to bring considered, strategic thinking to communications and public relations that carry consequence.

With more than 17 years’ experience, my work sits at the intersection of strategy and story.

My Professional Research Project explored the power of language to engage — or disengage — audiences. That thinking continues to inform my practice today.

I work with organisations navigating complexity, pressure and pivotal moments.
Helping them communicate with clarity, credibility and intent.

Let’s Talk

If you’re interested in working with me,
I’d love to hear from you.

Need strategic support for a pivotal moment?
Explore my Communications and Public Relations Services.

Practical tools and strategic conversations designed to help professionals clarify how they position and communicate their expertise.

Thinking

Shaping clarity, judgment, and direction.

Thinking
When Your Words No Longer Fit: A Personal Branding Problem Lawyers Don’t Recognise
When Your Words No Longer Fit: A Personal Branding Problem Lawyers Don’t Recognise

Many experienced lawyers reach a point where the way they talk about what they do no longer fits. This isn’t a visibility issue — it’s a positioning one. Here’s why it happens, what it means for your career, and how to realign your personal brand with where you’re going next.

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Narrative Lag: Why Your Legal Career has Outgrown Your Brand
Narrative Lag: Why Your Legal Career has Outgrown Your Brand

You have reached a quiet pivot point in your career, but the way you talk about what you do no longer fits. Most lawyers don’t deliberately build a personal brand; they accumulate one over years of roles, matters, and associations. This creates a "Narrative Lag"—a gap where you are known for what you used to do, rather than what you are capable of next. If you are being positioned for work you have outgrown, it is time to move from an accidental brand to an intentional position.

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You Already Have a Personal Brand. The Question Is: Does it Build your Authority?
You Already Have a Personal Brand. The Question Is: Does it Build your Authority?

If your reputation influences how you win work, you already have a personal brand. The real risk isn’t visibility — it’s irrelevance. Here’s why professionals who don’t actively shape their brand get left behind, and how to take back control of your positioning.

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